Information design is the clear and effective presentation of information. Effective design is multi-disciplinary, involving communication, graphic design, technical authoring, psychology and cultural and political studies. Information design defines, plans, and shapes the contents of a message and its environment to achieve particular objectives.
Visualization Is The Start
We use a process to represent data in a visual and meaningful way. Visual data allows users to draw new insights from existing data in an efficient and effective manner. Visual data can empower identifying new opportunities and strategies. More importantly, a purposeful information design harnesses visualization to create a compelling basis for action. Design is usually shaped by two key factors: the information density and the audience.
Data by themselves are interesting, perhaps. When conveyed in a useable way, data turns into information and means for actionable insights. Information design is the process of transforming data first into useable information and finally into powerful, compelling decision-making narratives.
To serve clients, we draw from many different fields. Some are expected, like interface design, visual design, computer science, and cognitive science, among others.
Other fields, however, are essential. Information design is effective when matched to the appropriate receptiveness of the audience. Accuracy is the absolute paramount and sine qua non. Sound information design, however, anticipates organizational cultures and group dynamics to present the design appropriate for context.
We also marry this process to real-world, concrete client realities. Our information visualization process usually begins with learning about the client’s information needs and those of intended community or user group. Often, qualitative research such as interviews or surveys can reveal expectations for the client’s intended audience and new possibilities.
Working with clients, we then fashion an Information Plan. The first step is to organize and harness a client’s data organization to reach their goals. This includes a review of existing data to insure integrity and reliability. We then begin to assemble the data and start the information process. Based on client assignment, we transform data into initial visual formats (a) internally, for clients to gain new insights; and (b) begin to story board the conversation about reaching the intended audience.
All the tools of visual design are considered and often presented as different conceptual approaches consistent with client priorities. We have found flexibility at this stage gives clients the strongest opportunity to consider options for the most effective communication. This process continues until the Information Plan is finalized and execution of the information design begins.
We provide a gamut of design expertise and tools to execute an Information Plan. Depending on intended audience, information design visualization can encompass a variety of media forms, including interactive and video. For public cases, we ensure the design is crafted for paid or earned media approaches.
As a general matter, we have found information consumption is becoming increasingly interactive and mobile. We share broad industry familiarity with clients in the design process. Interactive information gives users immersion and a sense of participation. Done well, interactive information design creates an explorative experience users will react to and remember.
Each client, each communication and each context is unique. Our information design approach ensures clients communicate in the most effective and powerful way possible to achieve actionable results. Learn how we can help you speak visually, fluently.